The demise of customer care at the Apple Store?

Here’s an extract from the email I just sent to Tim Cook. I am pretty sure he will never read it but hopefully someone at Apple will.

In all my previous interactions (over many years) with Apple Retail and Support staff I have never left an Apple Store feeling less valued as a customer. When John Browett took over Apple’s retail operation, everyone in the UK groaned, and hoped fervently that Apple’s stores would not end up like the soulless, unfriendly and unhelpful outlets that characterised Mr. Browett’s previous employment. It seems our worst fears are becoming a reality and Apple’s much praised customer care is starting to fade away.

Ho Hum.


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